Control Is Everything: Why Activate360 Is the Backbone of Immersive Corporate Experiences

 

Why Control Matters More Than Ever in Immersive Spaces

 

 

When you walk into a space that feels alive—with motion-reactive visuals, generative artwork, or displays that somehow just know what to show next—there’s a lot going on behind the scenes. The magic you’re seeing? It’s not just beautiful design or clever content.

 

It’s control.

 

At Next/Now, we’ve spent years creating immersive experiences for some of the world’s biggest brands. And if there’s one thing we’ve learned, it’s this: no matter how bold or beautiful your vision is, it lives or dies by the system powering it.

 

That’s why we built Activate360—our own modular media server system that gives teams total command over every pixel, every frame, every moment.

 

 

Built for the Real World

 

 

In permanent installations—executive briefing centers, lobbies, innovation hubs—there’s no room for error. Content has to launch on time. Visuals need to play smoothly. And if something goes sideways, you can’t afford to wait days for someone to troubleshoot.

 

Activate360 was built to give you control and peace of mind:

 

• Remotely update and schedule content

• Monitor system health and usage in real time

• Get support from real humans who know the system inside and out

• Integrate with sensors, data feeds, and motion tracking

• Power anything from simple touchscreen apps to full-blown real-time generative installations

 

 

Whether it’s a single kiosk or an massive group of  LED walls, you’re in control.

 

 

Turning Spaces Into Experiences

 

 

Take our recent project with Cushman & Wakefield. We used our most powerful tier of Activate360 to drive a 24-foot LED wall inside their DC office. The content? A constantly evolving, data-driven landscape—part sculpture, part story—that pulled from real-world real estate and environmental data.

 

That’s the kind of thing you can’t do with an off-the-shelf media player. You need a system that can blend pre-rendered, generative, and live content—and do it all in real time.

 

Designed to Grow With You

 

 

One of the best things about Activate360 is that it scales. Start with a smaller system for a focused installation, then grow as your space (or ambition) expands. We’ve built in tiers—from lightweight 4K playback up to enterprise-class generative engines—so you’re never paying for more than you need, but you always have a path forward.

 

 

Creative Freedom Starts With Control

 

 

We talk a lot about imagination, emotion, and experience—and rightfully so. But the reality is, none of that matters if the tech can’t keep up.

 

Activate360 gives your team the freedom to dream big, knowing you’ve got the tools to pull it off—and the control to keep it running long after the ribbon’s been cut.

 

Want to see what it can do? Come by our West Loop studio. We’ll show you what it means to actually control the experience.